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4 Search Engine Optimisation Mistakes to Avoid
The term SEO or search engine optimisation refers to the process of increasing organic or unpaid web traffic to a specific online property by enhancing its visibility on the search engine results pages. Because most consumers rely on search engines like Google for most of the products and services they require, getting a high search ranking can lead to more brand exposure and greater sales numbers for a business. For this reason, many organisations don’t take it for granted, and neither should you.
As easy as it is to understand the standard SEO practices, it’s also not hard to make mistakes. And because even a minor error can set your efforts back significantly, it’s important to steer clear of them from the outset. With that said, here are some common mistakes to avoid in search engine optimisation.
1. Not hiring experts
With all the guides online, you might think that search engine optimisation is a simple affair. However, the reality is that it couldn’t be farther from the truth. Unless you can afford to spend a considerable amount of time and money developing an in-house department for the job, you might not be able to achieve your goals. In fact, you could potentially open yourself up to even more mistakes and costly and irrecoverable setbacks. So click here for an SEO Oxford agency if you’re based in the same area.
2. Failing to have location-specific webpages
There’s been a rise in “near me” searches in recent years. This means that more and more people are looking for businesses local to them. If you want your brand’s local presence to be recognised, you’ll need to have web pages that are optimised and location-specific. Doing so will give you a favourable outcome when ranking for the local SERPs.
3. Ignoring negative reviews
It’s common for consumers to look up online reviews on a specific brand or business before deciding to make a purchase or financial commitment. However, even the best companies will have their fair share of negative feedback. And if you ignore these reviews, you’ll miss out on opportunities to clear your company’s name, rebuild the relationship, and attract more customers. As a result, you’ll likely lower your search rankings. So don’t make this mistake and try to address every concern appropriately.
4. Having duplicate content
As the name suggests, duplicate content is published material identical or similar within a website. While search engines won’t necessarily penalise an online domain for it, there’s a good chance that it’ll affect its search rankings. Since most won’t show similar versions, it’ll select what it deems to be the most relevant and likely to engage users instead. Thankfully, it’s a mistake that you can avoid easily by double-checking any material you plan to publish.
Conclusion
The ability of a business to create exposure for itself and its offerings online is the key to its success, and few are as effective as SEO. You’ll give yourself better odds of building visibility and drawing in traffic to your site by avoiding the mistakes above.
A Few Digital Marketing Trends to Keep an Eye Out for in 2021
The impact and effect that digital marketing has over the marketing space are beyond any form of comparison. It stands to go a long way and include the things that people want the most. As a result, everyone looks out for trends and the different aspects that it brings to the table. By doing so, they will be aware of what to look out for in 2021 and how to go about doing it.
Marketing Automation
Marketing automation will turn things around, and 2021 might be the perfect year for the same. With all that is happening in the space of digital marketing technology, automation is another feature that might get things going. It is bound to create a difference for the better and help everyone look towards the benefits that it has to offer. As a move to predict outcomes and other essential aspects, automation can be extensively used to both achieve and track growth. Due to that, marketing automation will be a trend that you need to look out for.
The Dominance of Short-Form Videos
There is a limit to which people would give their time to a particular concept. As interest levels keep diminishing, the time taken to create a video will also drop, and it has brought us to a stage where advisors are using short-form videos. Thanks to that, the process has become a trend, and everyone seems to be catching on with it. Since conveying a particular message within a limited period is not an easy job, people tend to go about doing it by hiring creative content creators.
The Increased Use of Personalization
Personalized marketing solutions are turning out to be the need of the hour as customers find their options and features to be beneficial. They are looking towards the factor of growth and exploring how personalization keeps people engaged. With that in hand, things seem to be heading in the right direction as the process is turning into a trend. As a result, one might come across more of it in 2021. So as a digital marketer, it is essential to note it down and look towards ways through which you can grow your business.
User Privacy Laws
Privacy is a growing cause for concern as people find their information in all parts of the web. While it was and is a form of marketing, new laws are bound to take it all down. Due to that, one will have to look at different ways to put their message out there and let the world know about their product. Since the impact of these laws cannot be measured, one will have to wait and watch how it is all going to be done.
A4 Folders For All Your Office Presentation Needs
An impressive presentation folder can help you close a deal, present a project, promote your business or fulfil any other requirement you may have. We provide the best value short run, high-quality A4 folders for all your business, conference, school or project needs, printed with your logo, supplied text, and pictures. You can trust us to design the artwork or you can supply us with your own and we promise to produce the best possible results at an affordable price and in the shortest period of time.
Quality Workmanship Guaranteed
We are proud of our quality workmanship and make it our mission to ensure that our folders are printed to the highest possible standards on the finest 350gsm card stock. Turnaround times are 3-4 working days from final approval to despatch and if you have a tight deadline we can accommodate by producing and dispatching your order on the same day. If you supply the artwork we can post a proof to you via 1st Class Royal Mail within a day.
Contact us for litho quality printing at a price that suits your budget and unbeatable service that fits in with your schedule. If special effects including cutter shapes are required please contact us and we will work with you to find the best solution for your needs. We also supply business cards, leaflets, brochures, stationery, or any other printing you may require.
If you need a presentation folder to get out some important information to your clients in an attractive format, we can provide you with value for money A4 presentation folders that will not only get the message across but will help present your company in a professional manner. Our printing experts are always on hand to offer you advice and options or inspire you with some creative ideas. For example, adding a gloss laminate to the outside of a presentation folder can improve the visual effect of a folder that will highlight and enhance a company’s professional image.
Presentation folders are great for any type of project and when done in a professional manner can be used in a variety of ways to promote, advertise, or inform. Our standard A4 presentation folders can be used in any industry as a cost-effective way of presenting documents without compromising on quality.
If you are looking for a simple and cost-effective way to provide a lasting impression, from school projects to business events, meetings or conferences, give us a call to discuss your particular needs. With our super-fast turnaround times, you could have your folders produced and delivered within a day.
The Benefits Of Business Motor Trade Insurance
There are many benefits of obtaining motor trade insurance. Before discussing the key benefits, we’ll talk about whether you need it or not. By the end of this article, you’ll have a clearer understanding of whether or not you need the insurance and what the benefits of having it are.
Do You Need It
You will need business motor trade insurance if your company owns vehicles that operate on public roads. The law requires you to have insurance if this is the case. If you decide to operate company-owned vehicles or have your employees operate them and you don’t have insurance, then your company can face serious consequences.
Do you have a fleet of cars or vehicles that are crucial for your business? For example, do you have several vans used for deliveries or cars to transport passengers? If so, then you’ll want to buy insurance.
Do you keep tools, machinery or other types of equipment in your vehicles? Is such equipment and tools used as part of running your company? Do you use vehicles that transport goods? If you answered yes to any of those questions, then yes you will need car trade insurance.
The Benefits
There are dozens of benefits. If you need insurance, then you’ll receive peace of mind. Besides that, the other key benefits include:
Protection – Your business’s cars will be protected against various elements, such as fire and theft. You’ll also have protection from accidental damage. If you want to protect your company as a whole and its vehicles, then you’ll definitely want to have business car trade insurance.
Tailor Your Policy – Another benefit of this type of insurance is you can often tailor it to suit your specific business. For example, a single policy might be able to cover everything from your vehicles to tools to IT equipment and loss of earnings in the event something happens to your assets. If a fire occurs and destroys everything, then your policy might cover everything and not just your vehicle/vehicles.
Road Risk – When you buy insurance, then the policy will likely include coverage for both liability and road risk. What this means for you is if you have customers that require you to operate their vehicles, then you’ll be covered. For example, if you ended up damaging their car while operating it, then your car insurance policy will cover it.
Save Money – Above all else, you could end up saving a lot of money. In the event the unexpected happens, you’ll be covered. All it takes is having to use the insurance once or twice for it to be worth it.
Do you want to receive road risk and save money? How about being able to tailor your policy and receive protection? If so, then buy trade insurance.
Those are the key benefits of motor trade cover. If you want this type of insurance, make sure you do a bit of comparison shopping. Compare as many car policies as possible and then you can decide which policy to purchase.
6 Useful Tips To Save Money With Fleet Insurance
Now that you have signed up for fleet insurance, you are prepared to cut costs whenever you can. That’s what the insurance companies are doing too. Therefore, if you work towards reducing your premiums, it’s a win-win situation for you and the insurer. Here are a few ways to save money with fleet insurance.
Start Identifying Risks
Request an analysis of your claims history from your current insurer. You should be able to identify the patterns on your claims history and choose the specific areas that need improvement. It’s a good way to save money on premiums.
Train The Drivers
Don’t assume that all your fleet drivers have the best training. Depending on the insurer you choose, you might get discounts for training your drivers. Remember, training your drivers is a long term investment that will reduce your claims and your premiums in the long run.
Choose New Drivers Selectively
Industry statistics reveal that young drivers, especially those between 17 and 20 years of age, are likely to make an insurance claim than the older ones. Note that, these claims are also quite expensive. Premiums are lower for drivers who are 25 years and above with at least 2 years of experience. You need to be very selective when choosing new drivers. It’s prudent to do a background check and avoid hiring people with major red flags.
Safety Should Be A Top Priority
If any of the vehicles in your fleet is involved in an accident, you will take a huge punch. Even worse, if one of your drivers is fatally injured, there’s a lot of concern. You need to practice safety from all angles if you want to keep your insurance premiums very low. There are many ways to guarantee safety with your vehicles. For instance, you can install anti-lock brakes, airbags, padded dashboards and make sure the windshields are laminated. You should also plan for regular safety meetings to make sure your employees know that you are serious about safety.
Install Cameras In All The Vehicles
If there is an accident, any footage can be used for any claims. Let’s say people make fraudulent claims against your company, the footage from these cameras would prove very useful. Camera systems can also be used as alert systems especially when drivers are reversing the vehicles.
Pay Attention To All The Details
When you are signing up for a new insurance policy, make sure you read everything including the fine print. The same goes if you are renewing your insurance policy. You might not have an idea when the insurer has slipped in something new without your knowledge. You can avoid a lot of fees by reading each line and removing any unnecessary add-ones. Keep track of your insurance claim so you can remove any features that you won’t use.
Finally, you need to choose the best insurer if you want to save money. Have a look at fleet insurance from cheapfleet.co.uk, don’t forget to compare the rates and check out different policies or hire an insurance broker if necessary to make sure you get the best.
How to choose the Right Digital Agency for your business
In this day and age, merely creating an online identity and presence is not enough – you have to maintain it too! And what’s better than a digital agency to do this task for you? But the question that arises here is – how do you zero down to the perfect digital agency for your business? Here are a few things you should consider:
Your needs and budget:
First and foremost – get to some research and brainstorming about your own business. Ask yourself those Wh- questions. What are your requirements? Who is your target audience? What are your budget and expected returns? And a host of other such questions to get the clarity you require. Knowing this in detail will help you come down to a firm which resonates with what your objectives.
Research:
A background check of the possible firms you feel you can entrust your business with works well. Always look out for the reviews – they say a lot rather than what the company says about itself. Thoroughly go through all the information you can about the companies you have shortlisted to know if they can fulfil and match up to your requirements.
Quality matters:
While the budget does matter, don’t settle down for the cheapest option that comes your way. Remember, quality matters – a lot! So even if you have to pay slightly more but are ensured with top quality services, you should go for it!
Experience counts:
The first with experience are preferred over the others for a reason – they know what it takes to represent business as their digital partner. Also, it’s always better to choose an agency that has experience in dealing with businesses of your niche. It’s essential that a digital agency is well versed with the terminologies and other things that are related to a specific type of business.
No-contracts:
Sometimes it so happens that you’re not really happy with the kind of service your digital agency is providing you with, despite repeated requests and warnings. So in such cases, it’s always best to look out for a new agency to represent you. But you can do this only if you haven’t signed a contract – so make sure when you’re signing up for a new agency, don’t get bonded by the contract. If you like the work of the agency, you can any day enter into a long term contract with it.